Sudhir Choudhrie Career Progression

Sudhir Choudhrie has been an active participant in international trade, diplomacy, philanthropy, and politics. He was raised and educated in India before moving to UK, where he later became a British national in 2010. Sudhir Choudhrie has built a strong record of helping corporations grow while investing, arranging strategic alliances, and facilitating cross-border capital flows in his career journey.


Climbing up the ladder in your career journey may not be easier. However, Sudhir’s passion for getting into business was unstoppable, and he started his successful career journey in India. In 1975, Sudhir established Magnum International Trading Company Ltd as his first venture, concentrating on India’s export market exploration and expansion.

In need to diversify, in 1995, Sudhir established a joint venture in collaboration with Taj Hotels Resorts, which later grew to birth Taj Kerala and four lovely local hotels. Sudhir Choudhrie cofounded Adidas Indian Trading in partnership with AG Adidas the same year. Sudhir introduced the Adidas brand to India and established 180 stores, creating job opportunities for locals.

Sudhir worked as a non-executive director of Ebookers PLC, an internet travel search company, from 1999 to 2005. Having gained extensive skills in the travel field, he invested in Air Deccan in 2003. At the time, Deccan was the first pocked-friendly airline in India with just one plane. Within five years after Sudhir’s involvement with Deccan, it grew tremendously, serving seven million passengers annually on 200 flights a day. Sudhir Choudhrie has used his 30 years of experience developing businesses in various sectors to nurture his current venture. Sudhir plays a crucial role in helping clients acquire key clients, broker strategic partnerships, and identify possible experiences and investment opportunities. He works with numerous global companies, assisting clients in establishing a vision, implementing development plans, and mitigating risk. He is known for helping many companies turn around. The Choudhrie family has a long history of generosity and involvement with several health and education organizations in the UK, the US, and India. Sudhir is committed to improving the quality of life for people less fortunate than himself.


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