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EOS Beat the Competition

EOS lip balm has always been loved. It didn’t just happen by accident either. It took hard work and a dedicated plan to surpass and beat the competition in the lip balm category. This is how they dominated the market.

They started with some excellent market research. That research was able to help them understand what people wanted. People wanted more from the lip balm category. Most had given up on anything cool happening. They had settled for other companies that simply used things that kept the lips hooked on their products. They didn’t do a whole lot to improve the lips though. EOS started with a marketing campaign that made lips smoother. They called their product the Evolution of Smooth. The products smell great, and they are cute.

Then, they gave it to the masses. Some of those masses were celebrities. Those celebrities showed the product in their videos and in their movies. That allowed the product to be seen as desirable. Suddenly everyone wanted the EOS products. https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

Then they created even more cool products that were good for customers. They wanted those too.The company had become a complete success. Some of their top products were still selling more on Walgreens than the new releases. This is always a good sign in any company. Suddenly, everyone had the little colorful balls of goodness for lips. The lip balm category had become dominated. It was completely official now.

Finally, they released packed sets that are limited editions. These were appealing for two reasons. First, they offered savings on the EOS lip balms. Second, they made the EOS more collectible. People love collecting things. Fans bought them to just display them on shelves and make YouTube videos of their collections. It was amazing. One thing was certain, the EOS lip balm product line was a huge success.

For more info, visit evolutionofsmooth.com.




Flavio Maluf’s Achievement as the President of Eucatex

In 1951, Eucatex Group was established as one of the largest producers and marketers of the insulation and liners as the main products made from eucalyptus trees and their wood fibres. In the recent past, Eucatex Group began the production of furniture and became the most prominent company in that specialisation, Eucatex Group has also started producing products for the construction industry in Brazil and other parts of the world. Eucatex Group at https://br.linkedin.com/in/flavio-maluf-172147b3 is also one of the most environmentally protective companies in Brazil. Because of this, it has sustained its capacities as the best inceptors of these products in an innovative manner. There are two business segments through which the company is run.

The Furniture Industry – Eucatex Group, for an extended period, has remained one of the most proficient producers of furniture and other products using eucalyptus wood fibre plates. In the recent past, Eucatex Group began the production of Tamburato and MDP products to suit the incoming rise in commodity prices on maringa.odiario.com. The market has also adopted the products on a massive scale. For all the goods made by the company, they are developed with the highest sense of innovation and latest technology.

The Construction Industry – Eucatex Group, it this business segment, has worked to remain one of biggest producers of the modular partitions. The construction industry has a lot to thank the company because they came up with the cheapest ways to develop these products through their innovation. The company according to Flavio Maluf has also started producing laminate floors as one of their most recent productions. They are expecting that the market will adopt it in the same criteria. Eucatex Group also produces paints and doors.

Flavio is the current president of Eucatex Group. According to him, Flavio Maluf has developed a management system in the company which fosters productivity of every worker in the company. For the marketers of products, they are also paid according to the amount they achieve to make for the company. For this reason, everyone has a role to play towards the development of the mechanisms. Flavio Maluf is also considered as one of the best managers and business leaders in the country.




Entertainment And Business News Is Big Business For Duda Melzer’s RBS Group

What happens to the stars in Hollywood and New York is not just U.S. news, the world wants to read about the latest Hollywood divorce, or about a movie star that was found sleeping in the car after a night on Sunset Strip. Entertainment news is big business in Brazil. The Brazilians have their own TV and movie stars, but Brazilians still want to know what’s happening with the young group of movie stars living in LA and New York. Every Brazilian knows who Jennifer Lawrence is, and they know more about the secrets in Hollywood than average Americans.

Glitz and glamour sell in Brazil. The RBS Media Group, based in Porto Alegre, tells the country about the latest Hollywood breakup or the latest film flop. The RBS Group is managed by Duda Melzer, the grandson of RBS founder, Mauricio Sirotsky Sobrinho. Duda Melzer is up on everything American. He lived in the United States for a few years. Duda earned an MBA from Harvard, and he went to work for a boutique media company in New York, so he could see how the media in the United States operates.

Accordign to acaert.com, when Duda joined the family business in 2004, he went to work in the marketing department. He eventually became the VP of marketing, before becoming the president of the group. During his years in marketing, Melzer sold the entertainment sizzle through his TV and radio stations. Duda wasn’t afraid to bring Hollywood into the homes of Brazilians every night as long as the stories didn’t interfere with the Brazilian soap operas that captivate the country.

Brazilians love romance, intrigue, and tales of betrayals. The country has its own set of rules when it comes to those emotional topics. Melzer and his media companies know how to give Brazilians what they want. That’s why the RBS Group is so successful, reveals clicrbs.com

Reference: http://zh.clicrbs.com.br/rs/noticias/noticia/2015/12/grupo-rbs-anuncia-mudancas-na-estrutura-organizacional-4930411.html




There Are A Lot Of Technological Innovations At Copa Star

There are over 500 professionals who are employed at Copa Star. All of these are qualified and well-trained. They are trained in specific protocols that would impact patients at this luxurious Hospital Copa Star.

There are world-class technologies that have been incorporated in this five-star hospital. There is a highly advanced diagnostic center. There are MRI machines and neurosurgery facilities too. It has smart operating rooms besides robotic assistants. There are high-end recovery areas that are reserved for patients.

The Copa Star provides a complete control system that looks into various aspects of the room of the patient. An application will be downloaded onto an iPad. Now the patient can use it for controlling the lights, curtains as well as such other environmental features within his suite. This means that there is no need to call a nurse just because the patient wants to raise his bed. The patient feels empowered and in control. It does a lot for the morale of the patient. The patient feels happy, and this will help him to recover much faster too.

This iPad app has another important feature that interfaces with the doctors as well as nurses for video conferencing. There will also be an option where the diagnostic imagery can be viewed. This can be done along with the healthcare professional who is currently handling the patient. This is an amazing feature as all the diagnostic reports of the patient will always be available. Hence the doctors can easily prescribe a customized treatment plan to the patient at any time. It gets communicated to all the relevant health professionals immediately. This is a great way to give personalized care to the patient as no two patients are same.

Read more: http://economia.estadao.com.br/noticias/releases-ae,conceito-em-atendimento-de-luxo-do-copa-star-pretende-ser-levado-para-outras-capitais-do-brasil,10000094046

The Copa Star Hospital is located in Rio de Janeiro. It is providing advanced and highly innovative technological solutions. These will help to address the typical problems that are faced by patients in intensive care units. This would include video technology that would allow conference calls that can now be done with the outside world. It is a great way to reduce the patients from developing problems that may arise due to such long and extended periods of confinement. With video technology, patients can enjoy the external environment. They may have been missing it all the while when they are confined indoors. This would immediately make them feel better. Hence technology is able to provide psychological relief to many patients.

Copa Star is promoting a luxury environment. Hence there has to be a sense of exclusivity in every place where patients are recovering. This is why the dining facility is highly posh and modern. There are fine meals which are prepared by celebrated chefs. Read more at Scoopnest.com about Copa Star.




US Money Reserve Website

There are many people who are searching for financial tips for their current situation. If you want to take your finances to a new level, this is one of the best ways to do so. US Money Reserve has done a great job of education clients over the years when it comes to finance. If you want to start investing for the future, there are a lot of ways for you to accomplish that goal. There are a lot of companies out there that claim to care about clients. However, few have the track record that US Money Reserve. Although this website also has a podcast, there is a ton of information on the website that you can use to help you make informed financial decisions.

 

Gold

 

One of the biggest points that US Money Reserve likes to concentrate on is gold. There are many people who are starting to worry that the stock market is inflated after the latest run up in stocks. Although this may be true, you need to figure out an investing plan that makes sense for you and your financial goals. Just because something is inflated, this does not mean that you can invest in the market. Gold is a great way to hedge against a declining market. When stocks go down and volatility increases, gold is the perfect way to make money. US Money Reserve encourages all of their listeners to have some money in this precious metal. It is one of the most well-known ways to protect yourself in the event of a major financial issue. Over time, this small change can help you protect yourself from financial collapse.

 

Final Thoughts

 

Overall, US Money Reserve is a great website and podcast to listen to. Many people today are excited about the changes that are coming to the area. If you are ready to start making a positive impact in your financial life, you need to get on an investing plan that makes sense with your goals and dreams. Many people today are just looking for a way to get rich through investing. This is never a great way to invest, and you always need to make sure that you are looking to the future to have a lot of success. US Money Reserve can help you along that journey, especially with all of the money that they are raising to invest for the future.

Follow them on LinkedIn and Facebook




The popular sports brand of Fabletics

The pre-requisites of a successful brand, before the use of Amazon and online shopping became popular, were quite different. Now, these brands uphold values of the provision of new options for customers and last-mile service. Moreover, these competitive brands also need brand recognition now for staying ahead of their contenders. Other factors that determine the position of a brand in the market include giving a unique experience to their customers and customer service. To excel in the fashion retail industry in the present age, where Amazon is a leader with the hold of the 20% of fashion e-commerce, Fabletics has been on the road to success for the past three years. With a whooping $250 million business, Kate Hudson and other co-founders of the online sports brand have made good use of subscription techniques.

 

The techniques regarding positioning and branding that are being implemented by Fabletics has allowed its customer to receive high-quality athletic wear and sports clothing. This fashion membership brand is taking good advantage of the new trend of ‘athlesiure,’ and it seems to be working in their favor. They plan on expanding their empire by opening more franchise stores just like the ones in California, Hawaii, Illinois, and Florida. Predicting customer’s desires is one of the determining factors of a modern high-value brand, according to Gregg Throgmartin, General Manager at Fabletics. The membership model and techniques employed by the company’s brain tank has used personalized design and products at a reasonable price for this reason.

 

Fabletics have revolutionized browsing in real time into an experience that is worth having for the customers. Now, 30-50% of the customers who shop at their stores are already their customers, and 25% of people who visit leave as members of the store. Note that, while Amazon is a strong competitor in e-commerce, companies like Fabletics realize what is important for building a successful fashion brand. This includes using techniques of exclusive product, using data science like ROI media and enterprise technology.

 

Moreover, Fabletics recognizes the need to present its customers with products according to their preferences, needs, and taste. There are many other factors which also decide what goes on the shelves, like real-time sales activity, social media sentiment, and store heat-mapping. Their market value grows by knowing their customers and their lifestyle, and owing to that, their growth rate exceeds 35% every year. Fabletics should be applauded as a brand that can predict its client’s desires, presenting them with the complete physical retail experience and maintaining customer relationship.

 

Many customers and reviewers of the brand have expressed their satisfaction regarding Fabletics. When someone opens their website, they are asked beforehand about their workout and sports choice, so that their options are tailored according to it. Customers say that the quality of the products has exceeded their expectations. There is a variety of designs to choose from, and products are budget friendly. Moreover, the website and the whole process of placing an order are extremely easy and fast.




Omar Boraie Real Estate Development

From the time he started in business, Omar Boraie has always concentrated on how to add value to others. There are a lot of people who look up to the success that he has had in the New Jersey area. Real estate is such an important area of the economy that it is vital people keep striving for more construction. As the strength of the economy picks up, more people than ever before are going to look for ways to invest in future growth. A lot of people are excited about the changes that are happening in this area. Not only that, but there are a lot of people who are trying to invest with Omar Boraie and his development projects under his company umbrella.

Omar Boraie

From the time he started in the real estate business, Omar Boraie has always been about helping others. There are a variety of people who want to learn the basics from him, and he has always invested to help others. If you are ready to learn from someone who has had a lot of success in this area, Omar Boraie is your person, says Rutgers magazine. There are a lot of people who look up to him, and he spends a lot of time and money investing in the local community. This is a great way to show how much you really care for others. Not only that, but he is ready and willing to invest the time and money needed to take things to the next level. With all of the changes going on in the industry, now is the time to work with someone like Omar Boraie. There are few people who have his success and his passion for real estate.

Next Steps

There are a lot of people who are looking for ways to advance their life and their investments. Real estate is a booming industry in many areas. New Brunswick specifically has had a lot of investment activity over the past couple of years. Not only that, but there are a lot of people who are starting to look for other options for their finances. Omar Boraie is the type of person who is always willing to innovate in order to drive value in the real estate industry. He was one of the first people who started to look for ways to help others in his real estate development role. Over time, this is a great option for many people.

Read More: http://patch.com/new-jersey/newbrunswick/omar-boraie-chair-genomic-science-established-rutgers-cancer-institute

 




Fabletics, a fresh look in a crowded market

Fabletics, a fresh look in a crowded market

 

Fabletics is an up-and-coming fashion retailer focusing on athletics and leisure. Founded in 2013 the company is making waves in the fashion industry, disrupting major players like Nike and UnderArmor.

 

What makes Fabletics so notable is the subscription-based business model they sre operating under. Rather than having to hunt for specific items that make up a matching outfit, subscribers have their outfits selected by fashion consultants and professionals at Fabletics.

 

New users are asked to fill out a survey, detailing their common workouts as well as their fitness goals. In addition, considerations are made for color choices, fashion, as well as budget. Customers are free to skip any month distribution and no additional cost, and are free to make other selections with their monthly subscription funds.

 

What’s truly amazing is how well that Fabletics has taken off in the marketplace. Fashion, especially athletic fashion is a notoriously difficult marketplace for new companies, yet Fabletics has managed to do over 150 million dollars worth of business in 2015. Having expanded consistently by 35% every single year since its inception, the company has big plans for 2017 and beyond.

 

What’s even more amazing is their dedication to physical brick-and-mortar stores as well as an online presence. What started as an online business is now a serious contender in malls across America. Fabeltics is set to expand and become more competitive every year that passes. Selection and styles is already excellent at fabletics, and we can expect even more as the years go on and the company grows.

 

With over a hundred locations across America there is probably a fabletics in your town. No subscription needed, just feel free to check them out in person.

 

Above all what I like the most about Fabletics is the selection. This is company that knows what they wants to do and does it well. Rather than seek out and overpay professional athletes in nearly every sport, fabletics focuses on producing quality sportswear at affordable prices. The focus is on the product in the price not on a superficial image.

 

You aren’t buying and image or a marketing campaign, you are buying good looking, comfortable clothes for your your next workout. By removing endorsements and high level marketing campaigns from the budget, Fabletics is able to do more for less, passing the savings on, and outcompeting everyone else.

 

Fabletics has already proven themselves worthy competition for the top dogs of the industry. They have broken into the market with excellent product offerings, only looking to expand and grow from there. I’m looking forward to what they bring us next.




Crowdfunding Strategies From Sam Tabar

Sam Tabar received an MA and a BA from Oxford University where he graduated with honors serving as the President of the French Society now fluent in French. He then graduated from Columbia Law receiving a degree in finance law and served as the Assistant Editor for the Columbia Law Review. His education led him to one of the most highly sought after firms in the world, Skadden, Arps, Slater, Meaghen, and Flom where he continued to flourish his talents as a high profile attorney specializing in primarily hedge funds and structure as well as dealing with investment management applications. Due to his success and skill in these areas, he began ventures within business development as a firm based in Hong Kong, SPARX Group, affiliate company PMA Investment Advisors elected him as their Director and Head of Capital Strategy for the Asia-Pacific region. His success with this firm led him to Bank of America, Merrill Lynch and onto the Director of Adanac LLC in the British Virgin Islands, investing in start-up firms.

His education and experience led him to his current passion maintain successful business ventures, yet, able to give back to the community. As the Chief Financial Officer of Awearable Apparel Inc. in New York City, he is able to help women in Africa with feminine issues. Many women have found severs stress and abuse causes abnormalities. VOA News Reports: “According to figures recently issued by Deputy President Kgalema Motlanthe, ninety percent of South African women have experienced emotional and physical abuse; seventy-one percent have experienced sexual abuse; as many as five out of seven children are abused.” Mr. Sam Tabar is standing up and doing something about it. Crowdfunding has become his primary method in helping women in Africa and America to include one young woman who has been through severe abuse, a home, a car, new clothes, and other necessities. Her PayPal account: godsgirls100@gmail.com

Read more about Tabar during in his work at Schulte Roth here: https://www.bloomberg.com/news/articles/2013-11-20/former-bofa-merrill-asia-cap-intro-head-tabar-joins-schulte-roth

 




James Dondero and Highland Capital Management Take Leadership Role in The Family Place Capital Campaign

James Dondero, on behalf of Highland Capital Management, announced a $1 million challenge grant to benefit The Family Place. The Family Place is a Texas not-for-profit that provides various services to victims of family or domestic violence. The challenge grant from Highland Capital Management is designed to complete a capital campaign undertaken by The Family Place.

The Family Place initiated the $16.5 capital campaign in order to fund the launch of Ann Moody Place in Dallas. Ann Moody Place will provide an array for services for victims of family violence, and others, in the Dallas area. Ann Moody Place is expected to serve 2,000 victims of family violence annually, once in operation.

The challenge grant from Highland Capital Management has already attracted other donors. The firm will match donations towards the goal of completing the capital campaign up to $1 million.

Highland Capital Management was founded by Dondero and a business partner in 1993. Since its founding, and under the leadership of Dondero as the firm’s president. Highland Capital Management now manages about $16 billion in assets.

Highland Capital Management is a SEC-registered investment advising firm. Dondero has brought in investors from a broad spectrum since the founding of the firm.

Highland Capital Management provides investment management services to foundations, endowments, financial institutions, corporations, public pension funds, high net-worth individuals and families, and governments. Since founding the firm, Dondero has built offices in New York, Sao Paolo, Singapore, and Seoul. New York is the headquarters of the enterprise.

The grant made to The Family Place is part of the efforts of the Highland Dallas Foundation. James Dondero also founded Highland Dallas Foundation, which is the philanthropic extension of Highland Capital. The Foundation has been heavily involved in providing financial support to local and national nonprofits in a wide range of arenas.