EOS lip balm has always been loved. It didn’t just happen by accident either. It took hard work and a dedicated plan to surpass and beat the competition in the lip balm category. This is how they dominated the market.
They started with some excellent market research. That research was able to help them understand what people wanted. People wanted more from the lip balm category. Most had given up on anything cool happening. They had settled for other companies that simply used things that kept the lips hooked on their products. They didn’t do a whole lot to improve the lips though. EOS started with a marketing campaign that made lips smoother. They called their product the Evolution of Smooth. The products smell great, and they are cute.
Then, they gave it to the masses. Some of those masses were celebrities. Those celebrities showed the product in their videos and in their movies. That allowed the product to be seen as desirable. Suddenly everyone wanted the EOS products. https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty
Then they created even more cool products that were good for customers. They wanted those too.The company had become a complete success. Some of their top products were still selling more on Walgreens than the new releases. This is always a good sign in any company. Suddenly, everyone had the little colorful balls of goodness for lips. The lip balm category had become dominated. It was completely official now.
Finally, they released packed sets that are limited editions. These were appealing for two reasons. First, they offered savings on the EOS lip balms. Second, they made the EOS more collectible. People love collecting things. Fans bought them to just display them on shelves and make YouTube videos of their collections. It was amazing. One thing was certain, the EOS lip balm product line was a huge success.
For more info, visit evolutionofsmooth.com.