Doe Deere – article recap

Doe Deere opens up to her followers and shares all of her secrets to success. From choosing the right chemists to finding the perfect apps, Deere shares it all.


By sharing the things she’s had to do to help her business stand out, she’s letting us inside the mind of a successful businesswoman.


Keep reading to hear just what it takes to be successful in the beauty industry and to glean some tips from the Queen of Unicorns, herself.


Choosing the Right Filters

New apps are being created daily. Sometimes the right ones can even help you to improve multi-million dollar businesses.


Deere uses an app called Facetune. It wasn’t free, but as the saying goes: you get what you pay for.


Sometimes you have to invest in your business, and Deere remarks that this was one of her better business decisions.


The beauty industry is all about looking good, right? Facetune helps its users to look their best. The app edits photos until they are what Deere deems “Instagram-worthy.”


Although Lime Crime’s makeup plays a major role in giving women a flawless appearance, there’s nothing wrong with getting whiter teeth and smoother skin by using Facetune.


Choosing the Perfect Team

A chain is only as strong as its weakest link. This saying might be a little cliche, but it’s still true.


Deere had to ensure that she was hiring just the right people to help Lime Crime get the job done.


What does it mean to hire the right people, however? For Lime Crime, it simply meant working with people who had the same vision as Lime Crime.


They also needed to be able to mesh well with the Queen.


For some entrepreneurs, Deere included, picking a team is one of the hardest decisions one would ever have to make.


Choosing the Right Name

Sometimes names come easily.


Other times, entrepreneurs may plan their dream business for years before actually starting it. During this time, they plan out every detail, including the name.


Deere did this as well.


Good entrepreneurs know they have to be completely certain about every decision that they make, so they aren’t hasty in any decision. Even seemingly-trivial choices such as name-choosing hold much weight.


How did Deere decide on such an eccentric name for her company? By being true to herself and to her own interests.


Since she had always had a love for fairy tales, Deere thought it would be perfect if her company’s name reflected that interest.


Words in the fairy tale world often rhyme, so Deere started with that knowledge when choosing a name. She played around with some rhyming words until she found the perfect two: Lime Crime.


Why She’s so Successful

The perfect name, the perfect team, and the perfect resources – these are just some of the tips to having a successful business.


These basic tips are the foundation of owning any thriving company. Follow them, and you’re well on your way to having a business that could be the next Lime Crime.


Follow Doe Deere on Instagram.

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