Women in Business (2)


An interview with the queen of bold colored eyeshadows Doe Deere.

Most of us relate the name Doe Deere to many things. Apart from being the founder of Lime Crime, she is known for her love of bold colors and makeup. From the looks of things, it is evident that Doe lives a very public life. Her brand is also trendy. For those people who cannot go even a day without checking their Instagram feeds, it is impossible not to know Doe Deere.

Whether one supports Doe and is in love with her brand or hates her ways of doing things, one thing we all have in common is that we all appreciate her sense of taste when it comes to her fashion. During the official opening of the Feelunique X Lime Crime Shop, a stylist got a chance ton interview Doe. She had a lot to share concerning her company.

Majority of her fans have used the word “cult” to express her style. When asked, she stated that in her opinion the word meant “outstanding.” She went ahead and explained that her brand had been related to the word because they produce distinctive products that many people want and the other brands do not deliver. She stated that in the world of manufacturing and selling beauty products, one ought to come up with unique products to succeed.

Doe Deere has ensured that all the products she sells are vegan and free from animal cruelty. This statement shows that none of her products is made from animal products. It also suggests that Lime Crime does not test their products on animals. The brand has remained animal-friendly since Doe is an animal lover and loves being part of charities that benefit animals.

When asked whether she has made significant mistakes in her entrepreneurship career, Doe agrees. She goes ahead to say that she does not dwell on her mistake but what it taught her. She shares that to be an entrepreneur one must be ready to make mistakes and learn from them. Lime Crime now stands in a better place because of the errors Doe made while starting the brand.

Majority of their clients could not help themselves but wonder about the color of eyeshadow that Lime Crime would release this year. Well, in the interview, Doe states that they have been working on brighter shades of purple, preferably ultraviolet, over the past year. This choice of color was inspired by the brand’s love for unicorns. This year, however, Doe states that her company would be working on shades such as lavender and lilac. Just about a week ago, the brand launched a new eyeshadow.

Doe also had some advice t give to the upcoming entrepreneurs. She suggested that for one to succeed, he or she had to be very keen on identifying the production gaps in the market. She also stated that entrepreneurship requires one to be consistently innovative. One should always listen to their instincts when it comes to making tough decisions. Most importantly, she suggested that one is required to pursue something he or she loves and follow their passion. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere

 




Doe Deere – article recap

With a nickname like the “Queen of Unicorns“, you’d probably expect Doe Deere to be somewhat colorful but nobody could have ever predicted just how colorful this young lady really is. In one interview with Samantha Guarnieri, however, she revealed all of that and more. In this particular interview, the amazing Doe Deere disclosed much of the history of both herself and how her innovative cosmetic company, Lime Crime, came to be. As it turns out it’s as simple as the fact that she just loves bright colors and was unable to find a single makeup line that had them in it since, at the time, the world was embracing the natural look.

 

Started Her Own Company

So, what’s a girl to do? Well, she did the only thing she could do in this situation and that was to start her own company so that she could introduce the amazingly bright colors that she loves to the entire makeup world. And, in 2008, Lime Crime was born, and Doe Deere became living proof that dreams do come true. She’s now made her company a rousing success in the field of cosmetics, not to mention the avid fan following that she now has.

 

From Russia With Love

So, where did this feisty young innovative entrepreneur come from? Well, actually that was Russia, where she was born and raised. When she was 17, she moved to the United States and now lives in Los Angeles. At first, her big dream was to be a musician until her true entrepreneurial spirit took over and she started dreaming much bigger dreams. And, it was those dreams that led her to where she is today, at the forefront of the cosmetic industry.

 

Revolutionizing Makeup

Her mission at Lime Crime is to be successful at revolutionizing everything about makeup and hair coloring. That means changing everything from how customers shop for their makeup to how it actually makes them feel. And the company’s products and branding are not only digitally-native but also cult favorites. And, the trends that are being set by Lime Crime are literally taking the Internet by storm, while also being able to set totally new standards for high-quality and superior performance.

 

So, it’s quite obvious that Doe Deere has made her very colorful dreams come true and she’s doing her best to let other young women know that they can, too. Learn more: http://limecrime.tumblr.com/