Women in Business (1)


Doe Deere – article recap

With a nickname like the “Queen of Unicorns“, you’d probably expect Doe Deere to be somewhat colorful but nobody could have ever predicted just how colorful this young lady really is. In one interview with Samantha Guarnieri, however, she revealed all of that and more. In this particular interview, the amazing Doe Deere disclosed much of the history of both herself and how her innovative cosmetic company, Lime Crime, came to be. As it turns out it’s as simple as the fact that she just loves bright colors and was unable to find a single makeup line that had them in it since, at the time, the world was embracing the natural look.

 

Started Her Own Company

So, what’s a girl to do? Well, she did the only thing she could do in this situation and that was to start her own company so that she could introduce the amazingly bright colors that she loves to the entire makeup world. And, in 2008, Lime Crime was born, and Doe Deere became living proof that dreams do come true. She’s now made her company a rousing success in the field of cosmetics, not to mention the avid fan following that she now has.

 

From Russia With Love

So, where did this feisty young innovative entrepreneur come from? Well, actually that was Russia, where she was born and raised. When she was 17, she moved to the United States and now lives in Los Angeles. At first, her big dream was to be a musician until her true entrepreneurial spirit took over and she started dreaming much bigger dreams. And, it was those dreams that led her to where she is today, at the forefront of the cosmetic industry.

 

Revolutionizing Makeup

Her mission at Lime Crime is to be successful at revolutionizing everything about makeup and hair coloring. That means changing everything from how customers shop for their makeup to how it actually makes them feel. And the company’s products and branding are not only digitally-native but also cult favorites. And, the trends that are being set by Lime Crime are literally taking the Internet by storm, while also being able to set totally new standards for high-quality and superior performance.

 

So, it’s quite obvious that Doe Deere has made her very colorful dreams come true and she’s doing her best to let other young women know that they can, too.¬†Learn more:¬†http://limecrime.tumblr.com/