The Executive Chairman of PodcastOne Norman Pattiz and the VP of Edison Research Strategy Tom Webster announced some startling findings of a study on campaign brand lift for podcast advertisers.
One of the main conclusions is that the listeners who mentioned a particular grocery brand in the post-campaign were up by 7%. The second one is that unaided brand awareness increased by 37% for automobile and 47% for the financial services in the post-study.
Other findings were equally amazing. It was noted that in the post-study, more than a third of the respondents embraced the automobile aftermarket product which was only favorable among 18% in the pre-study. The awareness of a particular campaign message regarding automobile aftermarket product was also noted to have increased by 60% in the post-study.
Edison Research performed three different studies for PodcastOne in 2016 to look into the effectiveness of product advertisement of five national brands. There were well-known brands that were launching new messaging, and there were brands that were less popular and were searching for popularity. Learn more about Norman Pattiz: https://about.me/normanpattiz
The study was done in such a way that the audiences were surveyed online before running the ad campaign and after running each one of them for 4 to 6 weeks.
The results demonstrated that the audiences of these podcasts were receptive to the brand messages. An increase in the willingness to purchase or consider purchasing these brands was also noted from the results.
Norman Pattiz said that the core focus of said PodcastOne is always to independently validate that the podcast format offers a heightened brand impact far much more than the traditional advertisement formats. Tom Webster stated that his company feels honored to have worked in partnership with PodcastOne.
About Norman Pattiz
Norman Pattiz, the founder of Westwood One, has shown steadfast leadership propelling it to become the largest American radio network and the provider of sports, entertainment, and news.
Pattiz also founded Courtside Entertainment Group in 2010 and most recently created PodcastOne and its subsidiary PodcastOne Sales. Norman has been appointed to the US Broadcasting Board of Governors twice. In 2000 and 2002 by President Clinton President Bush, respectively.
Mr. Pattiz is the brain behind the creation of the Americas Arabic language television and radio services in various Middle East countries and the Farsi language broadcasting in Iran. He schooled at the University of California.
At the same time, Norman Pattiz is the Chairman of the Lawrence Livermore and Los Alamos National Security Labs. Mr. Pattiz managed to receive the Giants of Broadcasting Award in 2009.