What happens to the stars in Hollywood and New York is not just U.S. news, the world wants to read about the latest Hollywood divorce, or about a movie star that was found sleeping in the car after a night on Sunset Strip. Entertainment news is big business in Brazil. The Brazilians have their own TV and movie stars, but Brazilians still want to know what’s happening with the young group of movie stars living in LA and New York. Every Brazilian knows who Jennifer Lawrence is, and they know more about the secrets in Hollywood than average Americans.
Glitz and glamour sell in Brazil. The RBS Media Group, based in Porto Alegre, tells the country about the latest Hollywood breakup or the latest film flop. The RBS Group is managed by Duda Melzer, the grandson of RBS founder, Mauricio Sirotsky Sobrinho. Duda Melzer is up on everything American. He lived in the United States for a few years. Duda earned an MBA from Harvard, and he went to work for a boutique media company in New York, so he could see how the media in the United States operates.
Accordign to acaert.com, when Duda joined the family business in 2004, he went to work in the marketing department. He eventually became the VP of marketing, before becoming the president of the group. During his years in marketing, Melzer sold the entertainment sizzle through his TV and radio stations. Duda wasn’t afraid to bring Hollywood into the homes of Brazilians every night as long as the stories didn’t interfere with the Brazilian soap operas that captivate the country.
Brazilians love romance, intrigue, and tales of betrayals. The country has its own set of rules when it comes to those emotional topics. Melzer and his media companies know how to give Brazilians what they want. That’s why the RBS Group is so successful, reveals clicrbs.com