Eucatex is a top Brazilian company which deals with the manufacture and distribution of construction and furniture material. The company has been in existence for the past six decades and during this time, it has evolved to become a leading exporter of construction materials and accessories and local supplier of quality household furniture. The company has been under the leadership of Flavio Maluf, who is the current CEO.
Flavio easily admits that he was born in a wealthy and political family. He adds that while he has known all his life that his family had money and that he did not need to work that hard to make it in life, it was hard work and serious strategizing that helped him take Eucatex to the level of global success the company is enjoying at the moment. Flavio studied Mechanical Engineering at the University, and when he graduated, he decided he wanted to go full time into entrepreneurship. He adds that he expressed interest in heading Eucatex, which was at the time, a family business, and he started learning and training to build capacity to lead the business. Read more about Flavio Maluf at Wikipedia.
His strategy for the company included moving away from just timber products. The first step was to make sure that their wood production techniques were environmentally viable and successful. To make this possible, he started an initiative to plant fast-maturing tree species that they would harvest for their timber processing needs. Then, the company started diversifying into other products. Some of the products that they delved into included varnishes and paints. By 1994, the company had set up a plant to process wood varnishes to complement their wood tile and wooden flooring products.
Flavio has also made sure that the products released by Eucatex are approved by the Forest Stewardship Council. He ensures that the company has participated in the replanting of tree seedlings, and nurturing of eucalyptus trees, which form the bulk of their raw materials. He says that to succeed in consumer centred business, a business leader must keep ahead of the trends and make sure that if they make mistakes, they learn and succeed from them.